Digital marketing is the process of using digital platforms to promote a product or service. The term "digital marketing" was first used in the 1990s, and it has continued to grow and evolve ever since. Today, digital marketing encompasses a wide range of activities, including search engine optimization, social media marketing, content marketing, and email marketing. It can be used to build brand awareness, drive sales, and generate leads. Digital marketing is effective because it allows businesses to target their message to a specific audience, which can be difficult to do with traditional marketing methods. Additionally, digital marketing is often less expensive than traditional marketing methods. Digital marketing is becoming more and more important in today's world, as more and more people are using the internet to find information about products and services.
What You will learn in this course
Introduction to Digital Marketing:
- Search Engine Optimisation (SEO) & Search Engine Marketing (SEM)
- Social Media Marketing (SMM)
- Content Marketing & Video Marketing
- Pay Per Click (PPC) Advertising
- Email Marketing
- Affiliate Marketing
- Digital Media Planning and Buying
- Online Reputation Management